Top 5 Mistakes Home Sellers Make in a Slowing Real Estate Market (and How to Avoid Them)

When the real estate market starts to cool down, homes don’t sell as quickly. Buyers become more cautious, listings stay active longer, and multiple offers become less common. It’s during these times that sellers must be especially strategic - and avoid common missteps that can cost them time and money. We’ve worked with hundreds of sellers across changing markets. What we’ve seen is this: even in a slow market, well-prepared and well-informed sellers can still come out on top. So, before you list, here are five mistakes you’ll want to avoid - along with what to do instead.

Overpricing the Home


 

This is the most common mistake sellers make when the market starts to slow down. It’s natural to want the highest price possible - but in a buyer's market, overpricing can backfire fast. Today’s buyers have more options, more time, and more access to data. If your home is overpriced, they’ll simply move on.

What to do instead: Work with your realtor to get a proper Comparative Market Analysis (CMA). Pricing your home competitively from the start attracts more interest, creates urgency, and can still lead to strong offers.

Ignoring the Power of First Impressions

In a slower market, buyers are looking for move-in-ready homes that feel inviting from the moment they arrive. If your home feels cluttered, outdated, or poorly presented - even slightly - it can be the reason it sits on the market.

What to do instead: Stage your home to highlight its best features. Invest in professional photography. Make small updates like repainting walls, updating light fixtures, or improving curb appeal. These changes don’t cost much but can make a huge difference.

Being Emotionally Attached or Inflexible

Your home likely holds sentimental value, but emotional pricing or rigid expectations can hurt your chances of selling. We’ve seen sellers turn down good offers because they didn’t "feel right" - only to accept lower ones later after weeks of no interest.

What to do instead: Approach the sale as a business decision. Trust your agent’s guidance on pricing, negotiations, and timing. A flexible mindset often leads to faster, smoother sales.

Poor Marketing or Lack of Exposure

Gone are the days when a simple MLS listing was enough. In a competitive market, marketing matters more than ever. If your home isn’t reaching the right buyers - or isn’t presented well when it does - you’re missing opportunities.

What to do instead: Choose an agent who offers a full marketing plan. This includes professional photos, video walkthroughs, virtual tours, targeted social media, and listing exposure beyond the MLS. 

By listing with The Brian Kondo Real Estate Team, your home will get maximum reach and attention using my exclusive Home Selling System.

Waiting Too Long to Act

Some homeowners wait for the market to bounce back before listing. While that might sound smart, it can lead to missed opportunities - especially if conditions worsen or holding costs add up. What to do instead: If selling makes sense for your goals, don’t wait for perfect timing. Let market data, not emotions, guide your decision. With the right strategy, even a slow market can work in your favour.

Selling a home in a slower market comes with its challenges - but with the right preparation, pricing, and marketing, it’s entirely possible to succeed. Avoiding these five common mistakes can make the difference between a home that lingers and one that sells with confidence.

Thinking of selling your home?  Let’s talk strategy. We’re here to guide you through every step - from listing to sold - with a plan that works for today’s market.

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Brian Kondo
Sales Representative / Team Leader
The Brian Kondo Real Estate Team
Re/Max Hallmark First Group Realty Ltd.
905-683-7800 office
905-426-7484 direct
brian@briankondo.com
www.BrianKondo.com
www.BrianKondoTeam.com

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